March 4, 2026
The Memory Boutique
3
It is not out of self-pity, or some futile play for sympathy, but simply the reporting of a fact that I say I am in the latter chapters of my personal saga. It is the natural progression of life, our universal fate, one might even say the privileged perspective of seeing the business through. And I certainly have no grounds to complain, having reached this point with few if any regrets. My experience has been broad—I was tempted in youth by the literary arts, but chose a career in medicine—my loves many, and even the most dour of my contemporaries must admit we have lived in interesting times.
So what is amiss? Not the shadow of imminent mortality—I have no fear of the escape clause that comes with every life, and even feel a surge of anticipation at the thought. Could it be a nagging sense that a life so fulfilled leaves no burden to be relieved of? No chance for the cleansing grace of liberation and redemption which some might say is the very point of life. The wish, surely, of an ingrate—but there it is.
We are led to expect, as the ratio of was to will be tips overwhelmingly to was, the succor of our memories. But we find mostly that our appeal to those phantoms results less in basking than in disappointment at how inaccessible they are. There’s no bringing anything back. I spend most of my time these days wandering around as though looking, in the most unpromising places, for something lost, thinking, yes the past was great but what the hell is this? When I pass the little shop on the corner of Rousel and Ninth with its blue and white striped awning and windows like blank eyes, it is always with a twinge. I think the place scares me, but I don’t know why.
2
“You’re quite sure?” the voice asked.
The voice—the pervasive voice!—that had infiltrated my mind like a smell. The smug and sly voice adamant that the procedure was irreversible.
“Yes,” I said. “Would I be here in this chair with chicken wire all around my head if I weren’t?”
“It’s saying a lot to say one is sure.”
With its little laugh—which I ignored.
I was surer than anyone needs to be of how shame and regret grow into life companions which not only strengthen with the years but ripen into the self-loathing and merciless dreams that at last become the numbness of an exhausted soul. Like the depressive who can barely find the energy to reach for the pill bottle that is his only relief, submitting to this most faddish of procedures feels like the last exertion one can manage. And sparing the world those boxes filled with the excretions of a quilldriver.
So it is when it’s either the wolves behind, or the leap.
“You can take solace,” the voice said, “knowing you’re in the hands—so to speak—of the best unrememberers in the business. Rewriting every individual, rewriting the world.”
And that sank with me into the dirty foam as my last memory.
1
One almost felt the Fresh Fields Memory Boutique had been there forever, with its tauntingly opaque windows and striped awning on the corner of Rousel and Ninth, but someone must have started it at some point—secured the permits, installed the equipment—but who remembers? Life, and all that implies—the way it bunches up on you and becomes too much to carry—had driven me there. As I stepped into the quiet lobby, I was expecting at least some people. But there were none.
A soft blue light, so exactly my favorite hue it could have served as my name, appeared above one of the doors spaced evenly along a concave wall. “This way, Noel,” a soothing voice said. I approached the door hesitantly—it slid open just as I reached it. The room within was bathed in the same blue glow, and there was an armchair, nothing more. “Please have a seat.”
I sat. The voice—I’m not sure “soothing” quite describes it, I would almost say “hypnotic”—said, “Welcome, Noel. Please relax. I know why you’re here.”
“I wish I did.”
“Probably not,” the voice replied—maybe returning my weak attempt at levity, maybe something more ominous, and perhaps I detected a razor under the velvet of those artificial words, but I was beyond caring—then continued: “What you know, which is exactly nothing, at least in comparison to what you think you know, you might say is the point—because it drives this dubious experience you’ve come to regard as your self. We take that down to the ground and renovate.”
“So I hear.”
“The first thing to understand is that there are no primal memories. What “really happened” is not only inaccessible, but like your “self” literally doesn’t exist. You’ve probably noticed there is no past, only Now. The past is just the work of your little brain sprites, like a crew of Egyptian embalmers, who never cease peeling your mental fingers away from reality, whatever that is, just following orders from that unclothed—could we even say artificial?—Emperor, You, which needs the illusion of the past, though it doesn’t exist and never has, to validate its own importance. It feeds off the story of itself.
“And, as you know, and the reason you’re here, it’s not all delusions of grandeur—in fact, it’s hardly those at all: only mentally damaged people—narcissists, sociopaths, the morbidly deluded—feel good about themselves. The story of one’s self feeds far more on the deficiencies, the failures, the regrets, all the enshrined highlights of your right to loathe yourself. So bravo for you.”
“You’re just talking.”
“Indeed. The point is, you create your reality by creating your past. It’s never been a matter of what’s real or accurate or true: that’s untranslatable, unreachable, like God or the laws of physics. The effect on you is all. Which brings me to my second point, which involves the power of what you forget. The truth lurks in the black holes where you keep what you strategically forget. It is our business to be experts in knowing what to save, what to keep repressed, what to replace and with what. So consider carefully what you want to have been.”
“I don’t care where you put the truth, I just want peace.”
“Of course. Memory is an evil construction. A burden. In your case, especially heavy in light of your hyperphantasic nature. The endless enactments that in making no distinction between what has been and what will be become what is. Your self is only a game. It is all in how you play it. You can finalize the arrangements out front.”
Where there was still not a soul.
Not even my own.